The business minds behind a popular cannabis lifestyle brand Gumbo–publicly enjoyed by top music artists like Meek Mill, Migos, Dave East, Fabolous, and others–are officially launching an innovative new company, GUMBO Brands, with a two-day, immersive pop-up experience in New York City on October 27-28, 2021.
With legalization having passed in New York, it’s an exciting time for the cannabis industry overall. But a look at the demographics behind marijuana businesses nationwide shows that legalization alone isn’t enough to provide reparations for the communities damaged by 50+ years of criminalization. In this space, GUMBO Brands is leveraging creative cultural interventions to encourage entrepreneurship and support racial justice outcomes and inclusion.
The GUMBO Brands pop-up in Chelsea will be open from 2:00-9:00pm on October 27th and 28th, with special programming featuring notable guests happening each evening from 6:00-7:30pm and a finale afterparty dubbed “Midnight Brunch” featuring a secret show where GUMBO’s creative collaborations will be revealed.
Full details for the weekend appear below. For more information, visit gumbobrands.com.
WHAT:
Fireside Chat: Lifestyle, Culture, & Cannabis – Creative Opportunities for Emerging Entrepreneurs
WHERE:
The Ainsworth – Chelsea
122 W 26th St, New York, NY 10001
WHEN:
Wednesday, October 27, 2021
6:00pm – 7:30pm
Pop-up is open from 2:00-9:00pm
WHO:
Karim Butler, Gumbo Brands
Upscale Vandal
Moderator: Rashaad Lambert, SVP Culture & Community, Forbes Magazine
WHAT:
Panel Discussion:
WHERE:
The Ainsworth – Chelsea
122 W 26th St, New York, NY 10001
WHEN:
Thursday, October 28, 2021
6:00pm – 7:30pm
Pop-up is open from 2:00-9:00pm
WHO:
Moderator: Selena Hill, Black Enterprise