Retailer’s Lingerie Collection Is For Women Of All Complexions
E-commerce retailer LIVELY has debuted a line of lingerie that celebrates diversity of shape and skin tone.
The new “Go Nude” collection comes in five skin-mimicking shades that were picked by the brand’s more than 70,000 strong online community, with bra sizes that go up to 44DDD/46DD.
“We took inspiration from athleisure and combine it with the functionality of lingerie,” Michelle Cordeiro Grant, founder & CEO of LIVELY told BOSSIP. “We believe we are the bridge between high style and ultimate comfort.”
All of the line’s bras are $35, and the panties are $10, Grant said.
The former retail executive said she decided to start LIVELY after noticing a void in the lingerie industry for inclusive styles that she’d want her own daughter to wear – and added that the bras were great for new moms.
“How do we start to embrace our uniqueness as opposed to aspiring to be a supermodel and constantly feeling disappointed in ourselves?” Grant said she asked herself while conceiving LIVELY.
Besides lingerie, LIVELY sells swimwear and has a new loungewear line dropping this month.