Very Special, Very Vibrant: Hennessy Brings Epic Vibes & Certified Bucket-Getter Joe Johnson To ONE Musicfest, Elevates Experience With ‘Made For More’ Activation

#MadeForMore

Atlanta’s famed ONE Musicfest celebrated its 15th year with another star-studded spectacle bursting with beautiful people, epic experiences, and crowd-pleasing performances by headliners Latto, Gunna, Nelly, Jill Scott, Victoria Monét, and The Elements–Earth, Wind & Fire.

The vibe of all vibes, ONE Musicfest continues to thrive as the epicenter of Black art, fashion, music, and culture while bringing together a diverse collection of festival lovers from across the globe.

This year, we had the pleasure of joining Hennessy for the ultimate OMF experience that started with its multi-level ‘Made For More’ activation highlighting the infinite possibilities that cognac offers while showing how any drink or daytime occasion can easily be made ‘more’ when you add Hennessy.

Nestled in the heart of ‘The Yard,’ the eye-catching Hennessy Highline treated guests to giveaways, signature cocktails, heat pressed tote bags with patches of their choice, a product claw machine where lucky winners could literally snag prizes, and nail art for the baddies.

With countless brands competing for attention at the festival, Hennessy stood out with its exclusive experiences, hip-moving music from a rotation of talented DJs, and surprise appearance from special guest 7x NBA All-Star Joe Johnson aka Iso Joe at the bustling highline.

Whether it was the Highline or special presentation of smoked peach Old Fashions in the Platinum Lounge, we thoroughly enjoyed Hennessy’s hospitality that should serve as the standard for brands looking to make an impression at major festivals.

If you’ve never been to ONE Musicfest, this is your sign to start planning for next year and getting your outfits together, especially if you plan on partying with the cool kids at the Hennessy activation.

A fitting grand finale of festival season, the Hennessy Highline was the moment that showed what happens when a bold idea meets the perfect festival opportunity.