Don’t mess with Rihanna.
The pop star took aim at Snapchat Thursday, and Wall Street responded by pushing the stock in parent Snap, Inc. (SNAP) down 3.6%.
The singer blasted the social network for running an ad that made light of the 2009 assault of the singer by then-boyfriend Chris Brown, and suggested fans delete the app.
Snap apologized for the ad and said it removed it last weekend after it started to appear.
The ad for the “Would You Rather,” game asked Snapchat users if they would rather “Slap Rihanna” or “Punch Chris Brown.”
Brown pled guilty to assault after an altercation the night of the 2009 Grammys left Rihanna bloody and bruised, according to photos of her face that were leaked to the public. Brown was sentenced to serve five years probation and 1,400 hours of community service.
“You already know you ain’t my fav app out there!” said Rihanna on Snapchat-rival Instagram, addressing Snapchat. “You spent money to animate something that would intentionally bring shame to DV (domestic violence) victims and made a joke of it!!!…Shame on you.”
In a statement, Snap called the ad “disgusting,” and that it never should have appeared on the service. “We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again.”
Rihanna isn’t the first celebrity to dis Snapchat. In February, reality star Kylie Jenner said she didn’t care for Snap’s re-design, and that comment sent Snap’s stock falling 6.1%. Like other social media platforms, Snap’s popularity is aided when A-list celebrities join, bringing their followers.
The app’s users have previously criticized the company for racism after it issued filters allowing users to don virtual “black-face” or “yellow-face” by pretending to be Bob Marley or an anime figure.
Rihanna is one of the most popular performers online, with over 86 million followers on Twitter, 81 million on Facebook and 61 million on Instagram.
The stock closed at $17.20 a share Thursday, down 65 cents a share, and 3.64% from the previous day’s trading. Its primary source of revenue is selling advertising.